This just screams marketing ploy. It comes across as a cold and cynical move to create a USP for what is essentially rather dull run of the mill metalcore. “lets be a horror movie themed band” they will have proclaimed after a long protracted band strategy meeting and the record label executives will have rubbed their hands in glee. There is nothing new here at all. They have borrowed their cliches from Alice Cooper, Rob Zombie and Marylin Manson and they nicked their sound from the Black Veil Brides. Synthetic and soulless.